Create Commercials that Matter
Professional Media Production
We develop advertisements that ‘make a difference,’ whether they are for advertising or marketing content, broadcast or digital.
We have you covered as a full-service commercial production firm with our end-to-end video production services.
We are a video and commercial production firm based in Toronto, Canada and Toronto.
We specialize in video creative development, strategy, production, and campaigns.
We provide peace of mind by taking a comprehensive strategy that keeps you informed every step of the procedure.
We handle all of the technicalities and do all of the heavy liftings to ensure a smooth, stress-free transaction.
We look for ways to maximize video productions in order to provide you with more bang for your dollars.
We take pleasure in producing excellent work, providing an exceptional client experience, and assisting businesses in reaching their full potential. We provide:
- Broadcast commercials
- Digital ads
- Branded content
- Social media content
- Direct-to-consumer ads
- Video-based campaigns
- Product explainers
- Marketing content
- International production services
- Commercial cinematography
- Product & lifestyle photography
We begin by learning about your company and products. We gather as much information as we can to assist us create amazing video content. From creative creation to execution, having the appropriate information guarantees that we provide amazing, original commercials and advertising content.
We rigorously dissect the data to create the video creative that will place your company or product on the map. We focus on what is important in order to succeed. We construct the greatest pre-production, production, and post-production plans to provide the best content for the best price.
With NASA-style commercial production planning, we define and carry out the action plan. The procedure is simple, quick, and fun, and you are aware of what to expect. We make video creation a simple, easy-to-follow process that hits the point, whether we generate the creative or assist you in bringing your idea to life.
Our Production Works
The Outcome? Strategic, smart, and attention-grabbing commercials and content.
Still have questions?
Let’s start with the question we get asked the most! For video, the answer depends on several things, for example:
- Whether we’re filming in one location or several
- How long we need to allow for filming and how large a crew we need
- How complex the edited video is – especially if it involves animated elements
- Whether we’re producing a single video or several related videos
For animation, the costs will depend on:
- The style and complexity of animation (for example 2D versus 3D)
- Whether we are working with existing assets such as characters or whether these need to be created from scratch
- The duration of the final animation
Most importantly, we work with clients who have a range of budgets, so whatever your requirements we can find a solution.
Contact us today and we can talk through your options before providing a detailed proposal and cost breakdown.
Every project is different, but broadly speaking the production process can be broken down into three phases:
Pre-production: This is when we work with you to learn all about your business and together define what it is you need from video. Some of the questions we might explore are: Who is your target audience? What platforms do you want to publish on? What are the key messages you want to communicate?
From there we’ll create a video outline and/or detailed script, confirm budgets and arrange any filming dates with you.
Production: AKA ‘filming’. This is bit most people think of when they talk about creating videos. Our crew will capture all the required footage – such as interviews, event footage or product demonstrations. We might film at your premises, at our studio or at some other locations relevant to the video messages.
Post-production: Once we’ve captured all the footage we’ll get to work on the edit, crafting the footage into a coherent narrative and adding graphics, titles and music as appropriate. You’ll have chance to review one or more drafts and give feedback before everything is finalised.
This depends on the type of job. For simple talking heads interviews or case studies we can provide a ‘self-shooting’ videographer, who will work alone to capture all the necessary footage.
However our preference is for a two- or three-man crew, consisting of a producer/director to oversee the filming and conduct interviews, plus one or two camera operators to concentrate on the visual and technical aspects. This ensures the key messages of the video are covered more effectively.
For more complex filming requirements we may also recommend extra crew members, such as additional camera operators, a sound recordist, or a drone operator. These will all be costed separately in our quote.
As a starting point, we’ll arrange a virtual meeting or ask you to fill out a short questionnaire to help us understand the project requirements. From there you can have as much or as little input into the scripting, filming and editing as you’d like. In any case, we’ll keep you informed at every step of the process.
For animation, we generally agree the key messages with you and then we work on a draft script and a suggested visual style for review. However we’re also happy to work from a full script or storyboard provided to us.
Not every project requires a voiceover, but when it does we can provide you with a range of different voiceover samples to choose from and we’ll take care of the rest.
When a background music track is required we can source a suitable track from a royalty-free music library and provide a license for usage in the finished video.
We film everything on professional broadcast-quality 4K video cameras and use additional kit – such as radio mics, lighting kit, or green screen – where appropriate. We continually invest in new kit and software to keep up-to-date with the rapidly changing standards of the industry.
We usually supply our finished videos in the most commonly used formats, typically .mp4 or .mov. However we’re happy to convert these into pretty much any other format free of charge.
There’s no guarantee of what makes video content go ‘viral’ and we’d be wary of any organization that promises to achieve this. However, we’re happy to offer advice on distributing your content to the widest possible audience and can recommend some of our trusted collaborators who specialise in SEO and social media if you wanted to explore this further.