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Business SEO

SEO 101: On-Page and Off-Page Ranking Factors

Beginner’s Guide to On and Off-Page SEO


Have you ever wondered how search engines determine the rankings of your Google search results? Although search engines have a similar algorithm, the minute differences it possesses makes them unique from each other. For search engines, there are actually methods and tactics you can implore to boost your page’s or website’s rankings in the Search Engine Results Page (or SERP). It can be changes done within the pages themselves or outside influence that enhances your page’s position.

One marketing plan is called SEO which stands for Search Engine Optimization. Basically, SEO is a system that improves your page’s visibility for applicable searches. And with better visibility, SEO can help your page gain popularity while attracting traffic which is very advantageous when you are monetizing your page.

What is On-Page SEO?

One type of SEO is On-Page SEO. As the name implies, these are methods and tactics carried out within the webpage or website itself, meaning anything within the website can potentially help you boost your SERP. Aside from improving the quality of your content, you could also modify some technical elements to improve your rankings. These elements include Title Tags, Headings, URL structure, Alt text images, Page speed, Internal Links, Meta description, and more. With On-Page SEO, you can increase organic traffic for your website, which leads to the enhancement of your brand value. It is less expensive yet a strong marketing material for your page, and it can benefit you in the long run.

What about Off-Page SEO?

Off-Page SEO is another type of optimization that uses outside elements in influencing your website. These elements include but are not limited to brand building, use of citation, content marketing, and social media. Even without changing anything on your website, it can still optimize your page and bring it to a higher SERP. Using Off-Page SEO can increase your website exposure to a new audience. It is also somewhat non-dependent on the website since it is based on the external methods and tactics used to promote your website. Also, interaction from Off-Page SEO can help you learn information that you can apply to your website.

“Quality is the best business plan”. – John Lasseter


On-Page SEO VS. Off-Page SEO

Because SEO strategies can change from time to time, it still important to determine the difference between the two. There are always specific points that respond to the particular needs of your website relative to the present generation.

On-Page SEO

  • Maximizing relevant content or key factors.
  • Modifying page to attract users.
  • No interaction from potential visitors.
  • Increase of page speed and responsiveness.

Off-page SEO

  • Usage of external platforms.
  • Promoting page to attract users
  • Interaction is necessary to attract visitors.
  • Minimal to no change in the page’s content or performance.

Summary

To sum it all up, SEO are methods and tactics used to boost your page’s position in the SERP for an appropriate search. Two types of SEO are the On and Off-Page SEO, in which On-Page focuses on the internal factors while Off-Page focuses on the external factors to boost your rankings. Depending on the situation, you may need to use either of the two or both if needed. Ultimately, you can use this article as a guide to decide.

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