Last year was a busy yet productive year for content creators, marketers, and brands alike. 2023 has still a lot in store for them as social networking continues to flourish and has become a robust income-generating tool. Emerging technologies, constant feature updates, and changing consumer behaviours will keep them on their toes as well.
One exciting example is that TikTok now serves as a search engine solution. Its algorithms are getting more advanced and providing improved results for its users. The Content Marketing Institute’s most recent report also shows that social media marketing is the 5th highest area of content marketing investment this year. Brands only invested 39% of their budget there in 2022, but they will allocate 57% now.
Social media alone is already enough to do wonders for your business—imagine how it will skyrocket if you combine it with SEO marketing.
Create social media profiles
Start by creating profiles on social media platforms, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube. Make sure to optimise your profiles with relevant keywords, meta descriptions, and backlinks to your website.
Nytelock Digital is a social media marketing agency that develops strategy, copy, content, videos, photography, and more.
Share your content
Share your website content, blog posts, and other valuable content on your social media profiles. It will not just drive traffic to your website but also increase engagement on your social media accounts, which can boost your SEO.
Engage with your audience
Engage with your audience on social media by responding to comments, answering questions, and sharing valuable information. Doing this will help you build a strong relationship with your audience and increase brand loyalty, which can lead to more traffic and higher search engine rankings.
Nytelock Digital’s SEO ranking service can help you grow your online presence and customer base through link building, website optimisation, and other online solutions.
Use social media hashtags
Use suitable hashtags on your social media posts to increase visibility and reach a larger audience. Hashtags can also help categorise your content, making it easier for search engines to crawl and index.
Encourage social sharing
Encourage your audience to share your content on social media by including social sharing buttons on your website and blog posts. Social sharing will help increase the visibility of your content and drive more traffic to your website.
Monitor your social media analytics
Social media analytics tools can help you monitor your social media performance and identify which posts generate the most engagement and traffic. With these information, you can refine your social media strategy and optimise your content for better SEO.
Get the SEO and social media marketing support you need from Nytelock Digital!
Businesses that effectively leverage SEO and social media can build their brand well, gain a competitive advantage, and acquire valuable customer insights.
Nytelock Digital can give you the SEO and social media marketing support you need. We cater to businesses, big corporations, and companies operating in various locations. Our services also include logo designs, business cards, flyer designs, and more!