Resources vary, but if we look at different studies, Facebook seems to tie down with WhatsApp when it comes to social media of choice for many Singaporeans. No matter which platform is at the top, digital marketers know that Facebook Marketing Campaigns in Singapore still make up a huge part of success for brands building their presence on social media.
Social Media Use In Singapore
According to Global Digital Report 2024, 97.5% of Singaporeans prioritize immediate communication and keeping connected with family and friends when it comes to social media use. This information alone tells us that in utilizing Facebook for marketing, it is important to keep it natural and relevant to get as close as possible to the reason why your audience is on the platform.
To look into this closer, we lay out doable, action-oriented steps that decode the success of Facebook marketing in Singapore.
Organic Marketing for Facebook
There are many ways that business owners can use social media campaigns and they are mainly divided by organic and paid. Paid is when you pay for advertising while organic is when you rely on unpaid methods.
Organic Facebook marketing relies on the engagement and interaction you create with your audience and this happens more often when they are already an active follower of your page, and this is where the challenge lies for businesses just starting their online presence. Although this can be challenging, there are many smart and crafty ways to make your audience click that Follow button.
But say that you do not have many followers and you are aiming to gain them and at the same time grow your brand for sales and conversions, what can you do to do organic marketing right?
Some forms of organic Facebook marketing that you can do right away include:
- Post content regularly based on a tested schedule.
- Build Facebook group communities and share posts to the group.
- Respond diligently to comments.
- Engage in social listening and create content based on audience preferences.
- Limit posting external links.
- Utilize Meta’s preference for reels.
- Encourage user-generated content.
- Run contests and giveaways.
A lot of brands and businesses have found success with organic marketing and to do that, you might need to rely heavily on insights tools to see what you are doing right or wrong. Organic marketing may take time to get the traction you want but if you do it correctly, Facebook can be a goldmine of audience that are loyal to your brand.
Maximizing Impact with Paid Facebook Advertising
While organic Facebook marketing includes a lot of elbow grease, paid Facebook marketing can make it seem a bite easier. However, you should not fall into this mindset.
Paid Facebook marketing does not guarantee sales and conversions but it does guarantee that more eyes can see your offer. You will still need to create a compelling, appealing offer that people will want to buy once they see it. Paid marketing is just a tool for a well-crafted offer and equating it to easy and immediate sales is a pitfall you will want to avoid.
A lot of thought must still go to planning your paid campaigns and just like organic marketing, you must make sure that what your audience sees in your paid content is relevant and personal. Be careful of your targeting and segment your audience properly. It is also a good idea not to run the same ad all the time as your audience can get ad fatigue.
Here’s a checklist of what you need to remember when running paid Facebook campaigns:
- Use Facebook’s demographic and psychographic targeting tools.
- Determine your total campaign budget and daily spend limits.
- Use high-quality images or videos.
- Select ad formats that suit your campaign objectives (e.g., carousel, video, slideshow).
- Ensure all ads are mobile-friendly.
- Pause underperforming ads and reallocate budget to high-performing ones.
- Respond to comments and messages promptly.
Do You Need To Pick Between Organic and Paid Facebook Marketing?
There is no need to choose.
With people owning multiple mobile lines, businesses can use the opportunity to create both organic and paid Facebook marketing campaigns that can drive up sales and increase awareness. Most experienced marketers recommend mixing the two to get the best of both.
Don’t be afraid to experiment. One tip Nytelock can give you is to use organic marketing to test what kind of content your audience responds to best and use the same principles in creating paid campaigns. That way, you won’t be groping in the dark and you can get a clear and pinpoint vision of how to run your online presence.
Let Nytelock handle it for you
We understand it can get overwhelming for business owners to manage their operations while running Facebook campaigns simultaneously. Nytelock can help you by creating and executing effective Facebook marketing strategies tailored to your business needs, help you reach your target audience and achieve your marketing goals effortlessly. Let us handle your digital marketing, so you can focus on what you do best. Contact Nytelock today to get started!
