The past few years have been challenging for search engine marketing as the dawn of COVID-19 resulted in new attitudes across consumers. The “Great Resignation” and more innovations in AI also took place. These stunned many SEO companies that are always thinking of new approaches to connect with their audience.
Keep your eyes on Google and expect SEO to be even more meticulous than ever. We list down pertinent SEO trends you should watch out for in 2023.
Monitor your SEO marketing performance, but not too much.
Monitor your SEO performance more frequently to know what measures you should keep on doing or stop altogether. But do not dwell too much on SEO ranking shifts because they change every now and then. Pages that rank low could immediately bounce back after just a month.
High-quality content still matters.
Educational content was the trend in 2022, and it will prevail this year. Continue generating as much original and relevant content as possible. Keep doing this, and your page will do just fine. Publish content that delivers new insights and viewpoints only your business can share. These can be in the form of FAQs, case studies, and more.
However, be cautious about having duplicate content as they confuse search engines. Worse, search engines may penalise your website for having them.
Rankings and organic search data are dependent on each other.
Try incorporating vital metrics, such as sales, leads, and PDF downloads as KPIs. Even though your website rank is not that high, any average ranking may lead to improved conversion numbers.
Look at your rivals and the overall content landscape within your industry. We are not just talking about your popular competitors but also about your content rivals. Any website ranking above yours for your targeted keywords is considered your digital marketing competitor. Probe their content and figure out what practices they are doing that you have not done yet.
SERPs differ specifically from keyword to keyword.
SERPs appearing distinctly for exact keywords from this day to the next are not news anymore. This instance takes place when Google settles on what snippets to display.
Track whether your organic result drops one or more snippet attributes on a SERP. Whatever your ranking is, it may not appear accurately on the page when those attributes plunge it lower.
It is not just all about the keywords.
Know your users’ intentions and needs when they are looking for something too. Searches usually have three categories: to find, to learn, and act on something. Then, you can make content that matches their purpose. This instance helps you attend to their needs and, at the same time, engage with them.
Websites that are flawed in some aspects can still rank high.
These websites have strong keywords in their domain names. Or they are filled with nifty content.
A must-try for digital marketers: Nytelock’s SEO services
SEO is still one of the keys to driving positive results. If you are looking for an SEO agency, Nytelock Digital offers proven and tested strategies to help you build a robust online presence. We also provide content branding, social media marketing, and business consulting services, to name a few.
