Challenge:
As there are many restaurants in Singapore, Overrice, as a new entrant, needs more publicity and attraction to grow their business. They also need to position themselves as a trustable restaurant so that customers can believe in their value proposition and their services. In this business, the first impression of a customer truly matters. In fact, stats showed that a customer is more likely to come back as a regular customer after eating at the restaurant more than 2 times. Overrice wanted to overcome this exact challenge through smart and well-grounded branding throughout their stall at Arab Street.
Business Problem:
The goal of this branding campaign was to increase online and offline traffic and drive more inquiries towards their initial launch.
The Results:
After weeks of research and communication with the Founder, our team of creatives was able to come up with a well-thought-out logo that reflected their company vision, values, and culture. The final logo was then used on other collaterals such as T-shirts, signages, and menus. In addition to the logo, we created matching business cards for each of the executive teams.
Overrice was an overnight success after its initial launch in late 2020. They garnered strong media attention from reputable local platforms and quickly sold out! They were that popular, and we were proud to be a part of their story.
