Case Studies Marketing SEO

Yumi Lashes – Getting from 0 to Page 1 in 3 Months


YUMI Lashes is a product and service-based brand with collaborative training in the cosmetics industry located in Singapore. They offer lash lift and treatment with Keratin extract creating a bolder persona. And as master beauticians, YUMI Lashes foster hybrid and personalized classes about lash treatment for everyone.

The Problem

YUMI Lashes attains to introduce its beauty products, lash lift service and training with the digital solutions incorporated by Nytelock Digital. The brand demands to reach its target customers as well as potential students for their Keratin lash treatment training.

The Solution

The NDS team committed to the brand’s needs and formulated comprehensive website development by monitoring monthly ranking status and backlinks. These were the important factors in incorporating Search Engine Optimization for YUMI Lashes’ website. As the process went through, Nytelock Digital guaranteed further business solutions in order to grasp the online brand identity success.

The Results

YUMI Lashes started to grow website traffic and increase in backlinks from other websites. Its brand matured in the Google SERPs and continued to rank higher. As a result, YUMI Lashes is now one of the most-searched keratin lash treatment service brands in South East Asia.

  • An increase to 334 live links from referring pages from November to December 2021
  • An increase to 148 live links from referring domains from November to December 2021
  • Maintained ranks from December 11 to 17 2021 on first Google SERP with almost 0% change overtime

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