We spend approximately 10% of our time scrolling on social media feeds. But there is more to social media than just posting selfies, what people eat, and where people have been to. In the business world, it is the perfect space for a social marketer to have an edge and prove that his or her company’s services and products are worthy of people’s time and investment.
Customers who have a positive experience with a company’s marketing through social media are more inclined to recommend it to their families and friends. If a company does not thrive in social media marketing, it cannot reach its full potential.
Optimise your social media marketing strategy with these pointers:
Aim for organic social media engagement
Know who you wish to serve and understand their needs, preferences, and behaviours to develop content they can relate well to. However, a common misconception among brands on social media is that gaining tons of followers is a plus point. Vanity metrics look good, but it does not necessarily mean that all of your followers will buy your products or services. Having many social media followers that do not engage with your content offers little to no value.
This is when knowing your target audience plays a part because having the right audience can grow your conversions, sales, and profit. Create varied content formats based on your target demographic.
For example, younger audiences like memes. Meanwhile, older ones and professionals like bumping into informative blogs.
Make a blog
Novel content is the core of an effective social media advertising strategy. Consistently make relevant content to keep your audience always interested and engaged.
One tremendous way to do this is to gather a list of popular questions and publish blogs that answer them. This can translate to a minimum of one fresh blog every week. Incorporating blogging in your social media marketing can help your content get to more audiences.
Publish educational content
Downloadable content, such as ebooks, tutorial videos, checklists, and infographics, can directly answer your audience’s questions and broaden their knowledge on specific subjects. These can also keep them coming back for more.
Pay attention to a few major social channels
Various social channels cater to different audiences. If your target is a group of professionals, you may want to pay more attention to campaigning on LinkedIn instead of TikTok or Snapchat.
Schedule posting and engage
Study your social media performance and identify which times generate the most engagement from your audience. Post and engagement scheduling is an easy way to commit to content posting and hold yourself accountable. You can use social media management systems to streamline social media scheduling.
Try paid promotion
Buying paid ads will let you target who will see your ads by demographics. This is ideal for those who are new to social media and want to gain more followers.
Nytelock Digital: the best social media marketing agency for you
Nytelock Digital is a social media agency specialising in social media marketing, SEO & Google ranking, corporate branding, and more. Give us a call and let us help your brand grow and succeed through social media.
