Time is the leverage back in the day when people go out to the streets distributing flyers or brochures to people just to advertise their business. But right now, business advertising has drawn its force from social media giving back higher returns because of a faster regardless of the customer type.
According to statistical data on online shopping in Singapore, around 3.30 million Singaporean users purchase goods from the internet with a potential increase rate of 7.6% each year. Social media diversifies the traditional way of advertising and gives all the best opportunities to be successful in the business industry.
Social media is a virtual network of affiliate platforms that have proven unwavering results in marketing a business. So, here are the best social media platforms to start with.
Meta Business Suite
Managing a page on Facebook is one way to build your online brand identity aside from using a personal Facebook account. Now that Facebook has rebranded its name into Meta, it also brought a new and centralized social media platform that makes content generation and messaging easier.
Meta Business Suite is a dashboard composed of digital marketing tools that will guide you throughout your marketing campaign and while building your brand. It is most recommended for small business owners who want to kickstart their online shops or digital services.
Marketing perks:
- Audience engagement
- Advertising tools
- Connection to other business apps
- Analysis of reports
- eCommerce features
The first time Instagram was created, people stored their memorable photos with the most snappy captions and trending hashtags. Business owners take advantage of Instagram’s grid pattern for strategic branding for different types of businesses through the use of visual media such as images, videos, stories, and reels.
You can further maximize Instagram for business if your account is set to a business profile or switch your personal into a professional account. Instagram is more on photos which can lead to more engaging content through branding and graphic design. The content can also be linked to your Facebook account or through the Meta Business Suite platform.
Marketing perks:
- Flexible account for business
- Instagram stories and reels
- Live stream videos
- Ads creation
- Hashtags
- Audience insights tracking
- Direct product selling
YouTube
One of the most effective ways to endorse a product is through video advertising such as tv commercials and those that are posted on social media. Psychologists say that it’s only up to 60 seconds to get the attention of the viewer through posted videos online.
Marketers and influencers create a louder impact through videos especially when these are posted on YouTube. This platform is actually a good outlet for search engine optimization in such a way that customers prefer to watch videos rather than read some online content.
Marketing perks:
- Increased traffic or audience growth
- SEO and Google Analytics
- Video customization tools
- Premiere feature and live chat
- Site monetization
TikTok
TikTok, right at the moment, has opened the channel to different types of content creation for personal use, influencers, and business advertising. Aside from the short videos you see on YouTube, Instagram, and Facebook, you can actually use the features of TikTok to make your virtual space more personalized and catchy.
As you build your online brand, there are powerful tools that will help you with brandings such as filters, audio, text, music, and other flexible effects. 2022 is the year for TikTok and if you’re looking forward to gaining more impressions, this is the real deal.
“Branding is what people say about you when you are not in the room.” – Jeff Bezos
Marketing perks:
- Raise brand awareness
- Increase brand growth
- Adaptable for marketing and educating target customers
- Increase traffic to your website
Another visual-based platform is Pinterest which has a resemblance to Instagram. But, here there’s a bigger influence of Pinterest to brand strategists especially in conceptualizing their content on a regular basis. The platform has a more female community at around 76.7% which outnumbered men users that only contribute 15.3% as of January 2022 based on the stat from Hootsuite.
Pinterest is a mood board where pins are created for those who are looking for inspiration for their business’s advertisement. Hashtags are not necessary for creating the caption instead there should be an existing external website or link that supports the posted social media content.
Marketing perks:
- Increased website traffic
- Improved conversion rate
- Stronger brand authority
This social media marketing platform is suitable for businesses that have been trading services for more than a decade. Meaning these are already operating at a larger market scale and target professional individuals to engage with or to recruit for a job opening.
LinkedIn is an advantage in promoting your business to other businesses or bigger companies who could your future clients. At the same time, you expand your network with other people in a similar industry which makes it easier to analyse your competition in marketing.
Marketing perks:
- B2B Marketing
- Ad creation
- Lead generation
- Professional network
Conclusion
Digital marketing needs strategic and extensive strategies in order to top the customer’s mind. At this point, you have already thought of the social media platform that is best for your business. Consider these platforms to circulate your customer’s journey as they take with them your brand voice from within their circle to other prospective customers.
Nytelock Digital welcomes business owners who are inspired and determined to take their brand to the next level. We are dedicated to assisting you in setting up a concrete business plan.
