Nearly two-thirds, or 64.4 % of the worldwide population, are internet users. Old-school marketing is still great, but you are missing a lot if you do not utilise online digital marketing. To be seen in this generation’s competitive market is of utmost importance.
Digital marketing is a broad term encompassing a variety of tactics and techniques used to promote products, services, or brands online. A digital marketing company may use one or several of these tactics, depending on its goals and target audiences.
Here are some of the most common types of digital marketing:
SEO
Search engine optimisation (SEO) optimises your website’s content and structure to improve its ranking in search engine results pages (SERPs). It can include keyword research, on-page optimisation, and link building.
SEO is vital because most internet users do not look at the following result pages. Once they do not find an answer to their question, they will change their question.
PPC
Pay-per-click advertising (PPC) is a type of online marketing where you pay each time someone clicks on one of your ads. Popular platforms for PPC include Google Ads, Facebook Ads, and LinkedIn Ads.
How does PPC differ from SEO? You only pay for the results. In a general PPC model such as a Google AdWords campaign, you will pay only when a visitor clicks on your ad and comes across your website.
Content marketing
Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. But content marketing types are not created similarly. B2B companies rely on data-focused content, like reports, blog posts, case studies, and white papers, while B2C companies use posts, quizzes, and engaging videos to appeal to customers.
Social media marketing
Social media marketing involves using social media platforms to build brand awareness, engage with customers, and drive traffic to your website. It can include organic social media posts, social media advertising, and influencer marketing.
According to Statista, 88% of industry professionals claimed that growth in exposure to their brands was the main advantage of social media marketing in 2021.
Email marketing
Email marketing involves using email to promote your products or services, build customer relationships, and drive sales. It can include newsletters, promotional emails, and automated email campaigns.
Receiving consent and personalising consent are crucial in email marketing. Users will have to say yes, so you should reach out to people interested in what you have to say. However, getting users to say yes is not a walk in the park, which means you have to offer incentives such as an ebook or a discount.
Affiliate marketing
Affiliate marketing involves promoting someone else’s products or services and earning a commission for each sale or conversion you drive. It can include promoting products on your website, blog, or social media channels.
Affiliate marketing has boomed in the last few years with new media, such as Instagram, TikTok, YouTube, and blogs, being a popular form of news, shipping, and entertainment.
Nytelock Digital: the number-one digital marketing agency in Singapore
As one of Asia’s top tech-enabled marketing agencies, Nytelock Digital offers bespoke solutions and world-class customer experience to new and thriving businesses. Our premium, customisable, yet reasonably priced services include social media marketing, SEO & Google ranking, and corporate branding, to name a few.
