With more users now turning to TikTok to look for and buy products, the app is leaning towards its status as a hit marketplace. As a matter of fact, it is reportedly working out to establish its own fulfilment centres in the U.S.
Many are also speculating that TikTok would be the new Amazon. Last year, 35% of TikTok users purchased something via the app and 44% found new products through TikTok ads and content posted by businesses. While it is still very early to tell, selling your products or services on TikTok would be the most rational decision you can make for your business right now.
What is TikTok ecommerce?
TikTok ecommerce refers to the use of the popular social media app TikTok as a platform for conducting online sales transactions. TikTok has recently launched various features that allow brands and businesses to create an online store within the app, making it easier for them to sell their products to TikTok’s vast user base.
With TikTok ecommerce, businesses can create product listings, run targeted advertising campaigns, and process payments, all within the app. The feature also allows for seamless integration with other ecommerce platforms, such as Shopify.
TikTok ecommerce is particularly popular among brands targeting a younger audience. Its algorithm also helps brands reach more customers through personalised content and targeted ads.
How to utilise TikTok e-commerce
Convert your personal TikTok account into a business account
If you already have a TikTok account, all you have to do now is convert it into a business account. Provide some basic information about your business, such as your business name, address, and contact details.
Create your online store
TikTok has a functionality named TikTok Shop, which lets you create an online store within the app. To create your online store, provide product information, like images, descriptions, and pricing. You can also integrate your store with Shopify or other ecommerce platforms.
Promote your products
To generate traffic to your online store and increase sales, you must promote your products using TikTok’s advertising features. You can create targeted ads based on user demographic, interests, and behaviour.
Process payments
TikTok enables you to process payments within the app using third-party payment providers, including Stripe and Shopify. You can also set up shipping and delivery options for your products.
Monitor your performance
TikTok provides analytics tools that grant you to monitor the performance of your online store and track sales, traffic, and customer behaviour. Use this data to optimise your store and boost your sales.
In 2022, Google Senior Vice President Prabhakar Raghavan claimed that 40% of young audiences use TikTok or Instagram to discover new places to have lunch. Accordingly, Google has started showing TikTok videos in their search results.
A fun and engaging way to run your business
Overall, TikTok ecommerce provides an exciting opportunity for businesses to tap into the app’s expansive user base and drive sales through a fun and engaging platform.
Nytelock Digital, a pioneer in the digital marketing and advertising space, can also help you maximise the full potential of your business. We can allocate a highly trained professional to work with you on corporate branding, SEO & Google ranking, social media marketing, and more!
