Does SEO still have value today? Many people continue to ask this question. And the answer to this question is a big “YES”.

But what does SEO mean? SEO is important, especially in this digital era where everything is almost digital. It is used for evaluating the overall performance and health of your website, thus making SEO tools crucial.

You’re quick in finishing tasks effectively, whether you need to assess the speed and responsiveness of your website, find high-quality backlinks, perform keyword research, or analyze your competitors.

The best part is that using a top-notch SEO tool doesn’t cost any money at all. There are a ton of excellent SEO tools available for no cost. And we already listed some of them for you. 

Google Search Console

Google Search Console is among the best available free SEO tools. This tool is important for  Google to index your website, but it also enhances your performance. They accomplish this by providing you with data on the keywords that drive visitors to your site and your overall performance.

Then, Google allows you to directly submit URLs and sitemaps so they can be indexed more quickly; which they call “Search Analytics”. They provide you with search information so you can gauge how well you’re doing.  Last but not least, Google Search notifies you of any performance issues.

Google Analytics

Google Analytics is also one of the prominent SEO tools that will provide you with information on the effectiveness of your content. Content analytics is also helpful because smaller businesses might not begin with paid advertising right away.

With this knowledge, you can identify any “holes” in your strategy. For instance, you might discover that you aren’t in a position to compete for some important keywords.

Check My Links

A very effective free tool called Check My Links can greatly accelerate the link-building process as this tool will assist you in quickly scanning the website you’re looking at to identify any broken or invalid links and will aid to identify if there is an opportunity you can fill that has been left vacant due to dead links.

Ahrefs

Marketers all over the world are familiar with this tool. It is well known for its useful resources and tools for enhancing site performance.  The majority of the tools provided by the company are open to everyone in an effort to aid in the creation of informative articles.

“There’s no shortage of remarkable ideas, what’s missing is the will to execute them.” – Seth Godin

Screaming Frog

The most well-known desktop-based crawler currently available is called Screaming Frog. Many people are unaware of the free version, which supports up to 500 URLs per crawl. It’s great for smaller projects and site audits even though it’s less fully featured than the paid version.

SEMrush 

Semrush is now among the most widely used SEO tools for businesses that need assistance with website optimization for search engines and managing digital marketing initiatives.

Even without a paid version, with SEMrush you can audit up to 100 pages per month with their free account. This tool can help you to audit your website pages and will help to understand areas in which you can improve for better optimization. 

SEOquake 

With the help of the free SEOquake browser extension, users can perform on-page SEO audits, review internal and external links, look for broken links, and more without ever having to leave their current tab.

Takeaways 

As you can see, there are numerous SEO tools that can help you in optimizing your website and social media platforms. There are tons of amazing tools available for digital marketing agency Singapore and online businesses that are completely free, even if you don’t have a sizable budget.